Redd Digital
Style Guide
Introduction
REDD Digital MRI helps you to eliminate wastage, increase efficiencies, achieve complete transparency and overall control across your digital ecosystem. REDD’s Digital MRI methodology has been created through the culmination of over a quarter century thanks to our extended teams dealing with hundreds of organisations and identifying what elements make the critical difference to help mitigate risks, future-proof and provide you true peace of mind in achieving your business goals.
In Collaboration - Oakland Studio
If any issues arise, please do not hestitate to contact us at hello@oaklandstudio.co
Logo & Mark
Redd Logo
We wanted to create an evolution of the historical Redd Digital brand. We wanted the brand to carry forward the original brand equity the old Redd brand held while also introducing a more modern and visually balanced look. The new mark achieves this, with evenly spaced margins and a bigger and bolder silhouette, Redd's brand now represents digital best practise.
Negative Space
Applications of the Redd logo and subsequent sub-brand logos should adhere to an appropriate amount of negative space. This ensures the brand retains its visual impact, regardless of application or size. The recommended space is determinant on the logo usage.
When using the Redd logo negative space of 1 X Height is to be added on the top and bottom, and .5 X Height is to be added to either side. When additional sub-brand elements are added 1 X Height is to be added to all sides of the logo.
Inappropriate Usage
Every usage and application of the Redd logo has been considered during the design process. To keep the strength and cohesion of the logo across all applications it is important to treat it correctly. Below are examples of inappropriate usages.
Colour Palette
Primary Palette
The Redd brand leans heavily on the utilisation of its core palette in it's product and marketing material. It is important that these colours are used as the primary driver across all brand touch-points, and an anchor for any additional supporting graphics. Please use these in tandem with pure black and pure white.
Typography Styles
Typography
In order create a holistic and seamless experience, Redd has defined a font stack to be used across it's platforms. Primarily RapidID will exist on digital platforms and as such a typography stack that consists solely of sans serif based types, specifically designed for screens, has been chosen. This aims to result in strong readability on a number of screen sizes and applications.
Aa Bb Cc Dd Ee Ff Gg
Aa Bb Cc Dd Ee Ff Gg
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.